People across the world are raising drams to celebrate the first ever World Whisky Day.
Unlike other drinks - including vodka, beer and tequila - whisky has not previously had its own dedicated day and when University of Aberdeen student Blair Bowman, 21, discovered this he quickly set about creating one.
Mr Bowman, who grew up in Edinburgh, says he is one of a growing number of young people with a passion for the drink, with the university’s own malt whisky society now boasting 250 members, more than half of them women.
He said the celebrations, which could become an annual event, were expected to include more than 16,000 people worldwide.
Mr Bowman said: "We have over 125 events registered in over 30 different countries and a bar in Kuala Lumpur is holding its grand opening on the day.
"I hope it will also be a way to introduce whisky to those who have never tried it before and to allow them to learn about and appreciate the wonderful variety of the spirit.
"I’ve had people from all over the world get in touch with me saying they are doing something where they are.
"People seem to love the idea of raising a glass of whisky across the world.
"I’m hoping that it allows more people to become interested in whisky and could also boost tourism for Scotland. Whisky is booming right now, all over the world. I can’t think of a better way to celebrate this famous Scottish export."
Mr Bowman’s efforts have seen him scoop the Scottish Institute for Enterprise New Ventures Competition’s Arts and Culture category, which comes with a £1000 prize to further develop his concept. He is also in the running for the grand prize of £5000.